Clear
Total (749)
Volume : 5, Article : 6
Power of Sensory Marketing in Agriculture: Boosting Consumer Experience and Emotional Attachment with the Products
Author : Basu Anand, K. Pradhan and Bikram Barman

Abstract In today’s competitive agricultural market, sensory marketing offers innovative ways to engage consumers and foster brand loyalty. Sensory experiences based on consumer behaviour have been used by marketers to develop mark...

Volume : 5, Article : 7
Recombinase Polymerase Assay: Can it be an alternative to Polymerase Chain Reaction?
Author : Baswaraj Raigond, Gaurav Verma, Manjunatha N, Pinky Raigond, Parashuram Patroti, Utkarsha Thorat , IK Das and C Tara Satyavathi

Abstract Polymerase chain reaction played a significant role in amplifying nucleic acid or gene of interest which later became a routine diagnostic procedure due to its detection sensitivity and reproducibility. Despite the merits, its a...

Volume : 5, Article : 8
Potential and Prospects of Saffron Cultivation in Arunachal Pradesh
Author : Vishal B. Mhetre , M.K. Verma, Dorjee Drakpa, Gamter Bam, Sudhakara N R

Abstract Saffron, known as kesar, is the world`s most expensive spice. Despite India`s being the second-largest cultivator globally, its saffron production has faced challenges, notably lower productivity than leading producers like Iran...

Volume : 5, Article : 9
Prospects of integrating Biofuel in Fishing Industry
Author : Shravan Kumar Sharma, Rujuta R. Donadkar, Baiju M V

Abstract The integration of biofuels in the fishing industry presents a promising approach to reducing environmental impact and operational costs. This study quantitatively examines the potential benefits and challenges associated with a...

Volume : 5, Article : 10
Embracing e-Extension: Revolutionizing Agriculture through Technology
Author : Mohit Singh, Pankaj Nautiyal, Thanga Anusya. S

Abstract Recent advancements in technology and digital connectivity have transformed agriculture, with e-extension leading this change. It provides real-time access to vital information—such as weather forecasts, market prices, and...

Volume : 5, Article : 1
From Obscurity to Urgency: The Rising Tide of False Smut Disease in Indian Rice Cultivation
Author : Pravallika Sree Rayanoothala, Suryakant Manik, Licon Kumar Acharya, Sandip Garai and Sunil Kumar Sunani,

Abstract Rice false smut (RFS) disease, caused by Ustilaginoidea virens, has emerged as a significant threat to rice cultivation in India, exacerbated by climate change and increasing environmental stress. Once considered a minor issue, ...

Volume : 5, Article : 2
Harnessing Biological Allies: Innovative Strategies for Managing Soil-Borne Pathogens
Author : Neha Singh, Debjeet Sharma, Sadhna Chauhan

Abstract Many microbial strains, including those found in commercial bio pesticides, have shown notable effectiveness against nematodes and soil-borne diseases over the last half-century. These microbes use a variety of tactics, includin...

Volume : 5, Article : 3
Climate Smart Nutritional Intervention to Alleviate Fish Stress
Author : Samikshya Mishra, Sanjay Chandravanshi and Shivbhajan

Abstract Concerning aquaculture, the changing climate causes stress factors for fish that influence their health and growth. Such stress can be mitigated through the application of nutritional interventions, which often include targeted ...

Volume : 5, Article : 4
Integrated Farming Systems for Sustainable Agriculture: A Comprehensive Review
Author : Auindrila Biswas, Sourakanti Sarkar, Sumana Balo and Kheyali Ghosh

Abstract Integrated farming systems (IFS) comprising of many agricultural components reveal the potential to boost production, maximize profitability, promote sustainability, and develop resilience to address multifaceted issues includin...