Sep , 2020, Volume : 1 Article : 6

Strategies for Export Promotion of Popped Makhana in India

Author : Dhiraj K Singh, Ujjwal Kumar, Abhay Kumar, I. S. Singh

ABSTRACT

Makhana is an aquatic cash crop largely cultivated in Bihar, Assam, Manipur, West Bengal, Tripura and Odisha states of India. In India, nearly 10,000 tonnes of popped makhana is produced, of which, Bihar contributes 85-90 per cent of total production. Despite being a healthy food with rich amount of nutrients and mineral, makhana export is only 1-2 pe cent of its total quantity. USA, UK, Australia, Bangladesh, Pakistan and Gulf Nations like U.A.E, Qatar, Saudi Arabia, Kuwait, Oman are the major export destinations of makhana from India. Area expansion, mechanization, value addition, branding, allocation of separate HS code and promotion of makhana industries are important strategies for its export.

Keywords: Makhana, export, strategies, APEDA


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