This is a mesmerizing success story of a budding young entrepreneur who can easily be counted among those who turned the Covid crisis into an opportunity. Working full time and switching over to prepare for CAT exams in the lockdown, then turning a hobby into a powerful business, Ananya Dev a first-year MBA student at IIM Calcutta is unstoppable multi-tasking young woman entrepreneur. Starting an enterprise at 19, she is already an inspiration to many young women around. But her sense of understanding the pulse of the market and serving emotions with plants makes her ‘The Balcony Project’ unique. She is capturing the space which many failed to deliver upon offering hundred per cent recyclable packaging and no transportation losses. No compromise on quality helps her retain customers and word of mouth is best working for her expansion in customer base. In four years, her returns have grown by 15 times.