The objectives of collectives are to build strong forward and backward linkages for the farmers and aid in increasing their incomes. These need to be led by strong-willed leaders and professionals who can contribute to their success. The story of Godwar Farmers Collective Private Limited located in Godwar region of Pali District in the Indian state of Rajasthan proves this. Mr. Yogendra Singh Mertiya, a young enthusiastic entrepreneur having passion for his land and people is leading this cooperative from the front as a director, identifying the gap in the market and creating value by bridging these gaps. The collective is a big game changer in the world of organics. Its products are certified by NPOP and are recognized as value for money by an increasing customer base. Yogendra has been successful in establishing linkages with brands like India Organic for marketing the produce.